PRE/POST CONVENTION ACTIVITIES

Technical Visit

Sake Brewery Tour (Watanabe Sahei Shoten)

Sake brewery tour at a historic brewery founded in 1842 at the foot of the Nikko Mountains.

Since its founding in 1842, Watanabe Sahei Shoten has been brewing sake using the pure water from the Nikko Mountains and the cold winter air. With great weather, high-quality water, carefully selected rice, and the skills of passionate sake masters, they create delicious sake with care.

The brewery believes that "Junmai-shu" (pure rice sake) is the true local sake. In fact, about 90% of their sake is Junmai-shu, making them number one in Tochigi Prefecture for this style.

Brewery tours are available throughout the year and are highly loved by many visitors. Please come and visit when you travel to Nikko! (Reservation is required by the day before).

Check Point

▶The Perfect Climate and Water

Located at the foot of the Nikko Mountains, at an elevation of 400 meters, it is cool in summer and very cold in winter. This freezing winter cold is perfect for making high-quality sake. The brewery sits on land formed by the Daiya River, which flows from the famous Kegon Falls. Because of this, we are blessed with excellent, pure groundwater.

▶English Tour Available

We can guide you in English! However, the English-speaking staff may not always be available. Please make sure to book in advance and let us know that you would like an English tour.

Basic Information

Tour Duration
30 to 45 minutes (Can be adjusted upon request)
Fee
Japanese Tour: Free 　English Tour: 500 yen per person
Capacity
2 to 40 people (Negotiable for other group sizes)
Opening Hours
Brewery Tour: 10:00 AM – 4:00 PM 　Shop: 8:00 AM – 4:00 PM
Access
By Car: Approx. 5 minutes from the Imaichi IC on the Nikko-Utsunomiya Road
By Train: Approx. 8-minute walk from Shimo-Imaichi Station (Tobu Nikko Line) or Imaichi Station (JR Nikko Line)
Parking
Space for 10 standard cars and 1 large tour bus
Address
450 Imaichi, Nikko City, Tochigi Prefecture
Contact Information
Watanabe Sahei Shoten ※Reservation is required by the day before.
TEL：0288-21-0007

INQUIRIES

If you have any questions about accessing Utsunomiya City, please do not hesitate to contact us.

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