PRE/POST CONVENTION ACTIVITIES
Shiseido Nasu Factory Tour
【A Beauty Hub】 Discover the secrets behind beauty, nurtured by Tochigi’s pure water! An inspiring experience at Shiseido’s Nasu factory
Shiseido’s Nasu Factory is a production facility for mid- to high-end skincare products beloved in Japan and around the world, including ELIXIR, HAKU, and IHADA.
The factory uses high-quality groundwater from the Nasunogahara area, carefully purified for use as a cosmetic ingredient. Water used in the manufacturing process is treated according to Shiseido’s own standards, which are stricter than legal requirements, before being safely returned to the local environment. This sustainable manufacturing facility supports the production of high-quality Made-in-Japan cosmetics.
▶ An Immersive Factory Tour:
Under the concept of “PLAY BEAUTY!”, visitors can enjoy a behind-the-scenes look at the actual manufacturing facility, following the production process from manufacturing to shipping.
▶ A Multi-Sensory Experience:
Colorful displays, projection mapping, fragrance experiences, and other interactive features make learning about cosmetics and the science of beauty both fun and engaging.
▶ Seasonal Workshops:
Workshops featuring different themes every three months are also available, making this an enjoyable destination for both adults and children.
Basic Information
- Admission
- Free
- Group Capacity
- Up to 30 people (subject to change depending on circumstances)
- Duration
- Approximately 120 minutes (9:30 AM~ or 1:30 PM~)
- Operating Days / Closures
-
Please check the online reservation calendar.
https://corp.shiseido.com/jp/company/factory/nasu/cale
- English Support
- Not available. Visitors are required to bring their own interpreter. The reservation website is also available in Japanese only.
- Reservations & Important Notes
-
・Advance reservations are required through the online reservation website.
・Children of all ages are welcome when accompanied by a parent or guardian.
・Reservations can be made from the 1st day of the month, two months prior to the desired visit.
Example: Reservations for October open on August 1.
・For group reservations (11 or more people), please ensure that the available capacity displayed on the reservation calendar is "30" before making a booking.
・Groups cannot be accommodated if individual visitors have already booked spots in the same time slot.
- Reservation Website
- https://corp.shiseido.com/jp/company/factory/nasu/
- Address
- 906-6 Nakatawara, Otawara City, Tochigi Prefecture, Japan
- Access
-
・From JR Nishi-Nasuno Station: Approximately 15 minutes by car
・By municipal bus: Approximately 25 minutes
・By Kanto Bus: Approximately 17 minutes
・From Nishi-Nasuno-Shiobara IC: Approximately 25 minutes via National Route 400 toward Otawara
- Parking
- Upon arrival, please stop by the security office at the factory's North Gate. Staff will provide directions to the parking area, entrance, and other relevant information.
- Contact Information
-
Shiseido Nasu Factory – Factory Tour Inquiries
- Office Hours: 8:30 AM–4:00 PM
(Closed on Saturdays, Sundays, national holidays, during the year-end and New Year holidays, and summer holidays)
- Email: kengaku.nasu@shiseido.com
- TEL: +81-70-7413-6090
INQUIRIES
If you have any questions about accessing Utsunomiya City, please do not hesitate to contact us.